History
Pixel and Color is an online portfolio that showcases digital marketing work including SEO, SEM, web design and development. It was built in 2009, by Natalia, a digital marketer from Toronto. Last updates have been made in May 2020.
SEO | SEM | Digital Marketing
About
Pixel and Color is an online portfolio that showcases digital marketing work including SEO, SEM, web design and development. It was built in 2009, by Natalia, a digital marketer from Toronto. Last updates have been made in May 2020.
Everything is connected and there are no small details. Everything counts in your final result. Working in the digital industry since 2009, I found that SEM is influenced by SEO, and vice versa. Your results depend on the decision you make based on the analysis at the very beginning.
Create online strategies to help people find your products online. Develop a friendly and intuitive interface to make the user experience easy and enjoyable. Bring your business to a new level in the competitive online market.
Skills
My skills include but are not limited to: strategies development and implementation, landing page developing, content optimization, lead generation, organic traffic growth, project management, SEO & SEM best practices, Web design, UX, HTMl, CSS, Email marketing, Webinar organization.
SEO
Since my work over the past 6 years focused on enhancing the online presence of different businesses, the best way to demonstrate it is to test results on the 1st page of Google.
View and download a PDF file of Natalia's SEO case study.
I have been working at OYA Solar as a Digital Manager since January 2020. My job responsibilities include but are not limited to managing multiple web properties, developing and executing online strategies, organic traffic growth, paid campaign management, conversion optimization, lead generation, and more.
Type one of the following keyword phrases into the Google search bar and find results appear on the 1st page:
The chart below demonstrates the changes in online traffic for oyasolar.com since I have started managing the company’s online strategies.
Overall my work achievements with OYA Solar for the past 5 months include: multiple 1st page Google results, 198% organic research increase, 3116% increase in the number of non-branded keywords, 62% conversion rate increase in organic traffic, 345% increase in the website cost, 91% increase in the number of keywords.
For more than 1 year, I have worked at the UCDA as a Digital Strategist. My work has included managing multiple web properties, online strategy development and implementation, conversion optimization through GTM, mega site optimization, Google Ads and FB Ads.
Type one of the following keyword phrases into the Google search bar and see results appear on the 1st page:
The chart below shows a significant increase in website traffic growth (www.ontariocars.ca) while I was working at UCDA:
Overall achievements with the UCDA include: 1st page on Google, over 100% growth in organic traffic, over 400% increase in leads growth, decrease CPC (cost per click) to $0.43 per click.
I have worked at TPH as a Digital Strategist for more than 4 years. My responsibilities include overseeing the company's online presence, SEO/SEM strategy development and implementation, local SEO development, Google Ads development and implementation, website content optimization.
Type one of the following keyword phrases into the Google search bar and see results on the 1st page:
Decorative Printing was my last project with TPH which included online strategy development and implementation of a new line of products. If you search for “decorative printing” in Google, it shows a great result on the 1st page.
The chart below shows the website traffic growth (www.tph.ca) whenI was working on the location optimization campaign.
Overall achievements with The Printing House are: 1st page on Google, over 100% growth in organic traffic, more than 60% decrease in Google Ads cost.
The process of achieving results includes all aspects of SEO/SEM including:
In addition, I have extensive project management experience including all phases of project development, such as initiation, planning, execution, monitoring, and closing.
PPC
Get more customers, increase your sales, expand your online visibility, enhance your website traffic with Google PPC Advertising.
Pixel & Color will help you with creating attractive text and banner ads, remarketing, retargeting campaigns, display ads and shopping campaigns through Google Merchant Center. To discuss further how you can put your advertising ads on Google,
contact at:
contact@pixelandcolor.com
Work
Below is a portfolio which includes my recent work as a Digital Strategist and my previous experience as a web designer.
Starting as a web designer in 2007, I gradually shifted my focus to SEO and SEM techniques. My skills set is well rounded and includes HTML, CSS, Javascript, and more. Based on my experience, I can effectively implement strategies, guide web designers and developers, and cooperate with copywriters - all to create optimized content that reaches the 1st page on Google.
Great results can only be achieved when SEO guidelines are included in every aspect of digital marketing.
Resume summary
To stay on top of Online Marketing trends, each year I attend the Search Marketing conference. I get trained on the most current SEM and SEO techniques presented by the leaders in the field.
English, French, Russian
Contact
I like to work with fun, open-minded people. Feel free to say hello!