History
Pixel and Color is an online portfolio that showcases digital marketing work including SEO, SEM, web design and development. It was built in 2009, by Natalia, a digital marketer from Toronto. Last updates have been made in May 2020.
Pixel&Color Studio
1st page ranking on Google.
Over 100% growth in organic traffic.
Over 400% leads growth.
SEO | SEM | Digital Marketing
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About
Philosophy
Everything is connected and there are no small details. Everything counts in your final result. Working in the digital industry since 2009, I found that SEM is influenced by SEO, and vice versa. Your results depend on the decision you make based on the analysis at the very beginning.
Motivation
Create online strategies to help people find your products online. Develop a friendly and intuitive interface to make the user experience easy and enjoyable. Bring your business to a new level in the competitive online market.
Skills
A skill set
My skills include but are not limited to: strategies development and implementation, landing page developing, content optimization, lead generation, organic traffic growth, project management, SEO & SEM best practices, Web design, UX, HTMl, CSS, Email marketing, Webinar organization.
SEO
- Competitors Analysis
- Keywords Research
- On Page and Off page SEO
- Json Ld Development and Implementation
- Content Optimization
- Conversion Tracking
- Nationwide SEO
- International SEO
- GTM, GMB
- Local SEO
- Analytics
- SemRush
SEM
- Keyword Reachers and Analysis
- Strategies Development
- Market Analysis
- Increase Conversion Rate
- Increase Quality Score
- Landing Page Optimization
- Google Ads
- Remarketing
- Display Ads
- Dynamic Ads
- Facebook Ads
- Lower CPC
Strategies
- Competitors Research and Analysis
- Strategy Development and Implementation
- Market analysis
- Keywords Research
- Mobile First
- Micro Moment Design
- User Centered Design
- Analytics
- Search Console
- Google Ads
- Semrush
Web Management
- Project Management
- Scope Development
- Team Management
- Analyses and Reports
- Content Optimization
- Content Development
- Content Update
- Different Types of CMS
- SEO Copywriting
- Mock-ups Development
- Video Editing
- Image Editing
SEO
SEO Case Studies
Since my work over the past 6 years focused on enhancing the online presence of different businesses, the best way to demonstrate it is to test results on the 1st page of Google.
View and download a PDF file of Natalia's SEO case study.
International SEO Case Study
I have been working at OYA Solar as a Digital Manager since January 2020. My job responsibilities include but are not limited to managing multiple web properties, developing and executing online strategies, organic traffic growth, paid campaign management, conversion optimization, lead generation, and more.
Type one of the following keyword phrases into the Google search bar and find results appear on the 1st page:
- leasing land for solar farm - find a result for oyasolar.com
- solar farm land lease - find a result for oyasolar.com
- community solar near me - find a result for oyasolar.com
The chart below demonstrates the changes in online traffic for oyasolar.com since I have started managing the company’s online strategies.
Overall my work achievements with OYA Solar for the past 5 months include: multiple 1st page Google results, 198% organic research increase, 3116% increase in the number of non-branded keywords, 62% conversion rate increase in organic traffic, 345% increase in the website cost, 91% increase in the number of keywords.
Megasite SEO Case Study
For more than 1 year, I have worked at the UCDA as a Digital Strategist. My work has included managing multiple web properties, online strategy development and implementation, conversion optimization through GTM, mega site optimization, Google Ads and FB Ads.
Type one of the following keyword phrases into the Google search bar and see results appear on the 1st page:
- cars for sale Ontario - find a result for ontariocars.ca
- used cars Toronto - find a result for ucda.ca
- track driving Ontario - find a result for blog.ontariocars.ca
- cheap car to maintain - find a result for blog.ontariocars.ca
- truck driving on the beach - find a result for blog.ontariocars.ca
The chart below shows a significant increase in website traffic growth (www.ontariocars.ca) while I was working at UCDA:
Overall achievements with the UCDA include: 1st page on Google, over 100% growth in organic traffic, over 400% increase in leads growth, decrease CPC (cost per click) to $0.43 per click.
Nationwide SEO Case Study
I have worked at TPH as a Digital Strategist for more than 4 years. My responsibilities include overseeing the company's online presence, SEO/SEM strategy development and implementation, local SEO development, Google Ads development and implementation, website content optimization.
Type one of the following keyword phrases into the Google search bar and see results on the 1st page:
- decorative printing - find a result for tph.ca
- printing near me - find a result for tph.ca
- printing services - find a result for tph.ca
Decorative Printing was my last project with TPH which included online strategy development and implementation of a new line of products. If you search for “decorative printing” in Google, it shows a great result on the 1st page.
The chart below shows the website traffic growth (www.tph.ca) whenI was working on the location optimization campaign.
Overall achievements with The Printing House are: 1st page on Google, over 100% growth in organic traffic, more than 60% decrease in Google Ads cost.
The process of achieving results includes all aspects of SEO/SEM including:
- Research and analysis
- Planning
- Development
- Implementation
- Monitoring and measuring
- Optimization
In addition, I have extensive project management experience including all phases of project development, such as initiation, planning, execution, monitoring, and closing.
PPC
Google PPC Advertising
Get more customers, increase your sales, expand your online visibility, enhance your website traffic with Google PPC Advertising.
Pixel & Color will help you with creating attractive text and banner ads, remarketing, retargeting campaigns, display ads and shopping campaigns through Google Merchant Center. To discuss further how you can put your advertising ads on Google,
contact at:
contact@pixelandcolor.com
Work
Work & Expertise.
Below is a portfolio which includes my recent work as a Digital Strategist and my previous experience as a web designer.
Starting as a web designer in 2007, I gradually shifted my focus to SEO and SEM techniques. My skills set is well rounded and includes HTML, CSS, Javascript, and more. Based on my experience, I can effectively implement strategies, guide web designers and developers, and cooperate with copywriters - all to create optimized content that reaches the 1st page on Google.
Great results can only be achieved when SEO guidelines are included in every aspect of digital marketing.
- Show All
- SEO
- UX
- Design
- PPC Banner Ads
- Social
Resume summary
Work experience:
Digital Manager, Jan 2020 - Present at OYA Solar, Toronto, Canada oyasolar.com
Digital Strategist, March 2018 - November 2019 at The UCDA, Toronto, Canada www.ontariocars.ca/
Digital Strategist, March 2014 - September 2018 at The Printing House, Toronto, Canada www.tph.ca/
Web Graphic Designer/SEO/SEM, March 2011 - 2014 at No Skidding Products, Toronto, Canada www.noskidsafety.com
Web Graphic Designer/SEO/SEM, June 2013 - May 2014 at Walls Republic | Prime Walls Inc, Toronto, Canada www.wallsrepublic.com www.primewalls.com
Advertising Manager, May 1998 – June 2003, St-Petersburg, Russia
To stay on top of Online Marketing trends, each year I attend the Search Marketing conference. I get trained on the most current SEM and SEO techniques presented by the leaders in the field.
Languages:
English, French, Russian
Contact
I'd to help!
I like to work with fun, open-minded people. Feel free to say hello!